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An Audience with Frances Moffatt & Nick Holmes

4/22/2021

 
On the 22nd of April 2021 the university held a talk with illustrators Frances Moffatt and Nick Holmes. Both have been involved with education, Moffatt is known for fashion/lifestyle/publishing illustrations and Holmes has done a variety of work such as advertisement/film/editorial/publishing.

Frances Moffatt 

  • Opportunities - Reiterate same as Nick, when you start out you just need one/two clients to get work coming in, used Artists & Writers book to find clients to contact through email/telephone/mailed postcards, don’t expect to hear back, had maybe a 2% reply rate, other clients may keep you in mind get back in contact years later.
  • Social Media - not fully into it, better to have other media like Twitter/website not just one, don’t expect/wait to be found this way need to email clients to make yourself known that way.
  • Self Authorship - some published books started out on Kickstarter, self publishing more accepted/available to do now or a way into publishing, have a level of professionalism and find your creative voice, be defined about what your work is and aimed at, be specific to what work you want to get.
  • Client Work - previous contacts can ask you do work for them, accept projects you might have not originally considered can learn from it, but also don’t scatter everywhere, have a niche that you fit into but can branch out to other work as well. Your portfolio is important to showing to clients what you can do, if you don’t have a certain type of illustration in it they will assume you can’t do it when maybe you can, it lets them know what you are capable of doing. 
  • Negotiating - at the start was just grateful to get work so said yes, if accepted too low ended up being resentful, has an agent but left after a year not enough money coming in, a day rate helps, don’t be paid under minimum wage. You don’t have to take every job if you can be stable financially, have a part time job/keep outgoings low/multiple incomes so you can say no to poorly paid work, have a five year plan and give yourself time to establish yourself. Editorial is low pay at start, publishing the same, only when you start getting a name for yourself, advertising is better pay.

Nick Holmes

  • Opportunities - some out of nowhere, making yourself known to others, right place right time, just be pleasant to work with, people will gravitate towards you, small things can lead to bigger work, work hard at the beginning to hopefully pay off and not have to chase for work.
  • Social Media - be aware of mental health, use it in a way that benefits you, Instagram more up to date stuff shows how quickly/effectively you work, don’t apologise for not posting. Twitter good for discussion, not as image based, show your personality, more opportunities for interaction on Twitter.
  • Self Authorship - have more self directed work to keep you moving, don’t stagnate, people use Kickstarter to self publish work or passion projects, you have to grow your work organically and build up a brand. Kickstarter- have to plan, know costs/shipping it is hard work, mostly international sales, know what people want from the work/project.
  • Client Work - need to be convinced/faith you can do the work and be able to work with you in a professional manner, who you know does help, advertisement biggest payer but takes a lot of work, can be exhausting.
  • Negotiating - know your worth, don’t be undercharged, go higher and be confident with it, if they offer too little project not worth your time anyway, AOI again can help with aspects of this.

Take Away Thoughts 

Like with the previous talks getting work is about putting yourself out there and going direct to the clients, they are unlikely to just find you through a website or social media no matter how many followers you have. Also I found it interesting how they spoke about how it just takes a few projects to lead to more work and how it is important to have an income coming in so you can say no to low paying work and to not feel bad about it.

An Audience with Jill Calder & Sarah Coleman

4/15/2021

 
On the 15th of April our university held a talk with illustrators Jill Calder and Sarah Coleman. Jill has created illustrations for publishing/editorial/advertisements and Sarah is known for her typography work on books/advertisements/editorial pieces.

Jill Calder

  • Contacting clients - find clients through social media, art director’s are tagged sometimes in illustrators posts etc. follow them/find their contact information, better to contact them this way than through contact information on website, clients can find your work through social media/use specific hashtags, have to show yourself/life to an extent as people like seeing those aspects as well, just start contacting now.
  • How they got into picturebooks - only recently fell into it through doing the Robert the Bruce book, learnt along the way and from the SCBWI , takes a year or less for completing a book.
  • Agencies  - majority of work through them, they take 30 - 33%, built up client life before getting an agent though tried after graduating, it is a relationship you have to communicate with them can’t just expect them to do everything, talk to them about what clients/work you want so they can help.
  • Negotiating - AOI can be helpful, have to learn the business of it, keep a lower sum in mind but go higher to meet in middle, not an equal relationship if they ask for free work/they are probably being paid why shouldn’t you?, don’t be taken advantage of.

Sarah Coleman

  • Contacting clients - go out hunting for the director’s, don’t wait until graduating, make contacts, they still like seeing physical printed stuff, don’t expect any response they will contact you if they want to, doesn’t mean they don’t like your work, she had contacted one person took 8 years for them to respond as they only got a project suitable until then, no correct way. When email only use a link not attached images, can be marked as spam/ junk, send images if they ask. Have key pieces in portfolio that bring clients in, some paid work unhappy with the outcome the client chooses, while personal work more happier with.
  • How they got into publishing - asked to do a cover when at university, was used without her knowledge, did hand lettering which wasn’t a thing done much in the industry at the time, a cover can take 4 - 8 weeks.
  • Agencies  - work 60% through agent and 40% them self, didn’t want an agent at start, felt like she had nothing to offer them, 13 years of work then approached, “it doesn’t matter how bad the news is as long as the client knows what is going on”, there to enhance not replace the work, advice get experience first then get an agent to show you can work with clients/deadlines, the agent negotiates to get more money as it is in their interests, they take about a third of pay so you have to keep that in mind you want to get as much money as you can in the early days.
  • Negotiating - you need to cover your life costs, not the minimum but the fees should reflect the life you want/ need to live into later life. Your fees should go up with experience and demand for your work, some set prices are for editorial/ packaging/ publishing. 

Take Away Thoughts 

It was really insightful hearing about how to go about contacting clients, that you need to go to the art director to get the best response and not through contact information on websites of the company they work for. Also I think emailing is still the best way to contact, as again if you print something that costs money/ more time, even if they do like seeing physical work it is wether you can afford to do so. Both of them saying about the agencies and having them later on in their careers puts it into perspective how it is probably better for myself to contact clients and get experience first. Though I think I still might contact agencies now and just expect nothing back. Katie Chappell had a goal of getting 100 no/rejections in 2019, which is something that I think will make it “easier” when I start sending emails out, it is a way of not getting disheartened and also as Sarah said no response or not yet as a reply, isn’t always a bad thing as they could come back to you later on.

An Audience with Aimee Stewart & Sarah Habershon

3/25/2021

 
On the 25th of March our university held a talk with Aimee Stewart and Sarah Habershon. Aimee is a graduate of the university, now a senior designer at Scholastic, and Sarah is art director for the G2 feature in the Guardian.

Aimee Stewart

  • What is important to children’s books - where it is marketed, needs to work as a small image online, stand out on a supermarket shelf be commercial, the illustrator and branding important, start to finish usually 2 - 3 months sometimes 1 month or a year for picture books.
  • Finding illustrators - look on Instagram through hashtags, use them in a specific way, style important doesn’t matter too much for mock ups, ask for a sample if they don’t have any examples (not paid) them would be commissioned, look for right illustrator for right project. Look for both digital and traditional illustrators, picture books more traditional work. Use freelance designers/ typographers for their skills as they have a small team.
  • Digital/ physical folios - Instagram current/ up to date, go to agencies to find illustrators, can’t reply to all emails, keeps a library of illustrators found from all various random finds. Physical folio less important yet printed folio got her the job at scholastic from D&AD event, lucky in right place at right time. Print still counts to an extent, interviews they brief a product for second round, digital more accessible to find/ connect.
  • Pricing - have set prices, but can negotiate with illustrators or agencies, meet in the middle.
  • Comparison of graphic designers and illustrators - similar in practice, both need knowledge of composition/ layout.

Sarah Habershon 

  • Finding illustrators - keeps an eye on agencies, looks through emails but can’t respond really, may reply a year later if the work is right for the article, Instagram useful notice people that follow/like, it is more quicker to look at and most up to date compared with website, look through hashtags, put illustrators in folders with specific subjects (woman/environmental issues, colours, bold etc.). LinkedIn not as useful but uses it sometimes. You need someone to find you website (actively search for it maybe?), use illustrator in the subject of email make it straight to point of why emailing, become on their radar through social media.
  • Digital/ physical folios - Looking for illustrators that can tackle subjects, on website under image use short line to say what the work is for/about, can go a long way in informing the person how you work/think. Little printed folios, quicker turnaround, mostly digital, no time to meet in person, but it is like a treat to see physical work now.
  • Pricing - set prices, small budge, fair to all illustrators no one get more/less.
  • How often commissioning - not every week, budget got less so less commissions, use photography where possible, only illustrators for more abstract subject matter, illustrators can have 4 days from starting to finishing the project.
  • What puts you off working with illustrators - give them a try, if they have an arsey attitude won’t work again, but it doesn’t happen much, there is always someone else if that is the case, best to be collaborative, relationship important. Put yourself in the shoes of us.

Take Away Thoughts

It was interesting to hear from the clients view point and how they find illustrators through not just emails/ agencies but by looking through Instagram as well. Also how they keep in mind illustrators they have seen for a project say a year later they might contact them then.

An Audience With Duncan Fegredo and Sean Phillips

3/11/2021

 
On the 11th March 2021 our university held a talk with the comic book artists ​Duncan Fegredo and Sean Phillips.

Duncan Fegredo

  • Best part of job - prefer the story telling side, drawing can sometimes be a grind, can be figuring out how to draw a scene/composition, draw stuff you want to draw so you will want to make it work/ compelling characters, can end up with stories that are not your own have to do stuff you might not want to.
  • Favourite project - Hellboy read the comics, compared as second best within the ‘Geek’ industry/ use top 10s, doesn’t define your worth as artist, weird angles in comic cheat to extent, sitting down simple scenes easiest to draw.
  • Worries working with known names - self doubt, get out of your own head space/ another view of yourself to see positives, social media nightmare/ brilliant at same time.
  • Challenging aspects of work - turned down work didn’t feel like they could do it, saw the final product realised they maybe could have, elements of time an issue for accepting work, vague sketch can see finished piece in head/ close to finished piece only about 70% of what you pictured it to be. (Relate to this, I can picture exactly what I want to create and the reality is never fully what I wanted it to be)
  • How to get into industries - has changed since Fegredo started, basics show what you can do/ variety in your work like composition/ storytelling, internet more useful in contacting companies/ easier to be seen online.
  • Getting inspired - don’t be inspired from one source/ artist you will pick up their bad points, won’t be true to you, repeating what mistakes they have, do what is necessary for the job about the storytelling not style (think this applies to comics, but an aspect true for illustration), communicate and tell an engaging story.
  • References ?? - mostly does it out of head, use mirror now and then, feels like he loses the life if using photographs, becomes too stiff, maybe has regretted it, need a balance between being made up, unreal/ using reference becomes lifeless.
  • Storyboarding - Storyboarding rewarding in the end but learnt on the job/ winged it. You don’t have to be the best artist for it, googled to figure out what to do, need to know how to draw people/ 3D spaces/ lighting, Animation work on key frames, focus on two characters interacting no need for background information. Found out preferred working alone than in a studio.

Sean Phillips

  • Best part of job - Getting paid for drawing, grew up reading comics wanted to do it as a job, own boss, at point in career can pick and choose jobs, a problem solving way of working.
  • Favourite project - Drawing characters you read as a kid Spider-Man/Batman, ending up looking forward to next project while working on one.
  • Worries working with known names - Have to think you can do it, not be down on yourself and worry about things, focus and just get on with the work, easier when he was younger, less comparisons (no internet maybe to do with it?)
  • Challenging aspects of work - End up surprising yourself with what you can achieve with your work, better than what you thought
  • How to get into industries - Before internet less competition, lucky to start out on comics aged 15 through people he met, had no artistic background with family to help. Put your work out there/ you can’t expect it to come to you if you have nothing, takes time to get better and get work, can’t be complacent have to put in the hours, start small/ have another job, have to love drawing, look at other stuff/ have a open, curious mind.
  • Getting inspired - Big mistake to be hung up on style, don’t worry about it, the story is what is important to how to create the work. (I think it is just about being true to you or what certain colours/textures etc. you like using)
  • References ?? - Uses references, photographs/ finds stuff to refer to, you need to know what something looks like to make the drawing work, end up falling back on bank of same poses/ compositions.

Take Away Points

I wasn’t sure what to get out of this talk but it was definitely interesting and I have learnt stuff from it. Comics have been something that I have never read but I think there are aspects of them that I can relate to. The general idea of compositions and storytelling within them are what I am inspired by from them, as well as the more illustrative comics that using interesting textures/ colours. My only interest with the superhero side of comics is probably watching the Batman animated series as a kid. I feel that comics have developed into the video game world where you can actually play out the action elements, like I remember playing the Halo, Fable, Elder Scrolls and Timesplitters franchises and you sort of take on the role of the characters by taking them through the story.

An Audience with Lucy Hadley and Vince Waldon

3/4/2021

 
On the 4th of March 2021 our university held a talk with illustrator Lucy Hadley and graphic designer Vince Waldon, both graduates from the university.

Lucy Hadley 

  • Self publishing a book - Had to research into how to do so herself. Found that publishers wouldn’t really accept work unless through an agency. Useful book Children's Writers' & Artists' Yearbook 2021 . Published book herself using Mixam printers with a small run, sold through website, didn’t use an ISBN though if selling through third party would need the book to have one. Had to organise the layout and designs herself.
  • Agencies - Was approached by an agency to join, sold work through galleries/shops happy working that way, agency offers her to do more of the work and they show your work to clients/ deal with the commissions/money side.
  • Social media - has accounts but not a full user of it. Understands it’s benefits and audience engagement being important. YouTube account was for fun, using a printed product/drawings and film to make meaningful conservations/ connections. Continued with it after getting requests from schools that were following along.
  • MA Creative Practice - enjoyed it, a continuations of exploring her work. Studied part time, allowing for more time to delve/ focus into a project, reflect on current practice.
  • Lockdown - good/bad days, biggest change always has 101 ideas doesn’t know what to focus on, looked into pattern design, repeat patterns, William Morris.
  • Approaching clients - have self belief in your skills and the bravery to put work out there, just do it!
  • Seeking opportunities - look for art directors, approach small/ medium businesses to sell work. Make contact with them, follow up continue building a relationship with them, ongoing conversations, send samples?
  • Communicating with clients - talk them through your decision making process on what they have said to you, explain why you have done what you have, be helpful not judgemental.
  • Saying no - fortunate to not have had to do so, worked with similar like minded client.
  • Commission prices - ask what their budget is, will impact your quotes, if you really want job will you do it for cheaper? The AOI are useful for pricing and contracts.

Vince Waldon

  • Social media - uses it, looks into insights sometimes, posts at lunchtime/ 5pm. More thoughtful content helps, has some personal life aspects but because he connects with local businesses it helps to get people to know him better.
  • Eco/ ethical side - slightly more pricey products but clients understanding and it is becoming more important.
  • Advice for students - stay keen, keep researching/ reading, don’t stagnate, you aren’t better than your job/ it isn’t the only thing  in your life, if you get more work charge more, don’t under price yourself.
  • Lockdown - lost job, started up own studio, made own projects to keep busy.
  • Approaching clients - be confident in your abilities, ‘I can do this’ not in an arrogant way but that you can do you job, even if you don’t meet all the requirements you can still offer good work.
  • Seeking opportunities - through recommendations/ references from other people you have worked with. Having the persistence to keep trying when getting rejections.
  • Communicating with clients - give them something they can relate or understand, a common point of examples, putting across the brand voice/message. Talk with them professionally and calmly.
  • Saying no - only recently had to being self employed, was asked for a job, sent price, they said they could get it cheaper, replied saying he doesn’t have he time for it.
  • Commission prices - started with undercharging, raised prices as he got more jobs, hourly fees less likely to be can be changed a lot, a rounded fee is more specific and set on. 

Take Away Thoughts 

I have been following Lucy’s work for a while now and it was nice to hear her perspective on the illustration industry and journey into printing a book. I was also aware of Vince’s studio through Instagram and the points he made about not undervaluing yourself in abilities or pricing is something I think is really important. I definitely feel the area I struggle with most is confidence, like if I need to ‘act’ like I am then I will do so, but it is difficult to constantly believe that I could fulfil a career of being an illustrator and that my work is even good enough to sell/ be commissioned for. So it is something I am trying to get better with and not worry about.

CV and Contacts

3/4/2021

 
I have created this cv to try out a way of laying out my experience, skills and education to be easy to read and do the job of simply giving information to the reader. I think it is okay for what it does, it is my first attempt at doing a creative cv and I have tried to keep the element of a normal cv suppling information rather than visuals, as that is what your portfolio is for, to show your art. I have only included my part time job, as I needed to fill the space and it has its pros, but until I have more creative experience to replace it, it will stay. I doubt I will put this on my website for now as it is more of a task to learn from rather than have use for my website. Also education wise I don’t need to list every subject or even include grades from school, I don’t think they are really necessary when you have college grades or a degree, though I might add them in if I change my mind. I would refine it further when I have more time. Notes - it is blurry because for some reason I can’t save the file as an image so could only take a screen shot, and I haven’t included phone number/ address as this is posted online, while in the actual cv I would include the personal information. 
Picture

Contacts

Here are some agencies/publisher’s pages where their contact information is available. I have looked into LinkedIn as well as that is a platform that is made for work and connecting with other people/ clients.

Plum Pudding Submissions

CAT Agency Contact Us

The Bright Agency Submissions

Floris Books

Digital Communication & Networking

2/24/2021

 
Today with the internet has made communication with getting clients and work more accessible. You don’t have to pay for a portfolio of work to be printed which you would show to people, you can put your work on a website or post to social media for free and it is visible to anyone that comes across your pages. However that eliminates them meeting you in person and vice versa, they can only see the work on a screen rather than in larger print, but with the way society is going it can be more convenient to keep everything digital, and printing something off may not be worth the time and money when there are other options. Also accessibility, it costs money and time to travel to meet others, the fact being that these meetings/events are mostly in cities.

So in my opinion it is better to connect through email or social media to get in contact with those you want to work with, you can be more direct and save time/money on the traditional way of illustrators gaining work. LinkedIn is another good way of finding people as well as connecting, as it is a platform designed for finding work/clients, so contact information is available.

Sources of Advice 

8 ways to find work as a freelance illustrator

Put your business cards away: A beginner’s guide to networking

5 ways to get your illustrations in front of potential clients

The dos and don’ts of networking and following up with industry

How I’ve landed illustration jobs

Do I Need a CV?

I would say yes I need a cv for jobs that perhaps are not in the creative industry, as with creative jobs your portfolio/website  becomes your cv, but I think you still need a cv as it is an important element to getting work for certain jobs. I have seen that some illustrators do have a cv/resume on their website, but all have loads of examples of jobs they have done to put down on them while at my stage in my career I have very little to put on it that relates to creative experience. I think the simpler a cv is the better, there as some examples in the links below that I think have too much imagery or colours were it takes you away from the information and makes it appear as an illustration on its own. You can still have a sense of creativity in the cv but I don’t think it needs to be fully illustrated.

17 Awesome Examples of Creative CVs / Resumes

Resume - Rebecca Green

Resume - Camille Andre

Resume - anoosha syed

​Nottingham University has a creative cv guide which is useful.

Clients I Want To Work With

12/11/2020

 
When I think of what kind of clients I would like I straight away think of publishing places, but what other clients do I think I might be able to work for? I will put some links to clients here that I would want to complete work for. 

Clients

Penguin

National Museum Of Scotland

Beamish

Derwent

Spring Fling Open Studios - Scotland’s Premier Art and Craft Open Studio Event

Floris Books

National Galleries Of Scotland

Royal Botanic Garden Edinburgh

Faber-Castell

YWCA Scotland The Young Women’s Movement

Having done some research into clients I kind of have a better idea of who and what I want to be working on. With publishers for books and literature related work, illustrating covers and Illustrations within the books. Also I think it would be interesting to have work for art material clients in terms of illustrating for the packaging or promoting their products. I think I would like to do illustrations for museums, galleries, visitor gardens or historical sites, either promotional or informational illustrations for their websites or for on location use, maybe even work for their gift shops, such as books, postcards etc. Creating promotional illustrations for events like Spring Fling would be something else I would consider doing. Also having clients like YWCA Scotland is something I would want, being involved with clients that have positive goals and intentions is what I want to do as an illustrator, not work for brands/companies that don’t consider equality and human rights. I definitely would prefer working for clients that are aware of how they are making their own products, how they are contributing to society and not giving in to cheap labour or fast fashion as examples. Yet with bigger brands come bigger pay, so if I was offered work for a well known client I would have to assess if I can work with them or not.

Finding Clients

8 ways to find work as a freelance illustrator

Blog - anoosha syed

How to find clients as a freelance illustrator/artist

Avoiding nightmare illustration clients with Mary Purdle

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