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An Audience With Duncan Fegredo and Sean Phillips

3/11/2021

 
On the 11th March 2021 our university held a talk with the comic book artists ​Duncan Fegredo and Sean Phillips.

Duncan Fegredo

  • Best part of job - prefer the story telling side, drawing can sometimes be a grind, can be figuring out how to draw a scene/composition, draw stuff you want to draw so you will want to make it work/ compelling characters, can end up with stories that are not your own have to do stuff you might not want to.
  • Favourite project - Hellboy read the comics, compared as second best within the ‘Geek’ industry/ use top 10s, doesn’t define your worth as artist, weird angles in comic cheat to extent, sitting down simple scenes easiest to draw.
  • Worries working with known names - self doubt, get out of your own head space/ another view of yourself to see positives, social media nightmare/ brilliant at same time.
  • Challenging aspects of work - turned down work didn’t feel like they could do it, saw the final product realised they maybe could have, elements of time an issue for accepting work, vague sketch can see finished piece in head/ close to finished piece only about 70% of what you pictured it to be. (Relate to this, I can picture exactly what I want to create and the reality is never fully what I wanted it to be)
  • How to get into industries - has changed since Fegredo started, basics show what you can do/ variety in your work like composition/ storytelling, internet more useful in contacting companies/ easier to be seen online.
  • Getting inspired - don’t be inspired from one source/ artist you will pick up their bad points, won’t be true to you, repeating what mistakes they have, do what is necessary for the job about the storytelling not style (think this applies to comics, but an aspect true for illustration), communicate and tell an engaging story.
  • References ?? - mostly does it out of head, use mirror now and then, feels like he loses the life if using photographs, becomes too stiff, maybe has regretted it, need a balance between being made up, unreal/ using reference becomes lifeless.
  • Storyboarding - Storyboarding rewarding in the end but learnt on the job/ winged it. You don’t have to be the best artist for it, googled to figure out what to do, need to know how to draw people/ 3D spaces/ lighting, Animation work on key frames, focus on two characters interacting no need for background information. Found out preferred working alone than in a studio.

Sean Phillips

  • Best part of job - Getting paid for drawing, grew up reading comics wanted to do it as a job, own boss, at point in career can pick and choose jobs, a problem solving way of working.
  • Favourite project - Drawing characters you read as a kid Spider-Man/Batman, ending up looking forward to next project while working on one.
  • Worries working with known names - Have to think you can do it, not be down on yourself and worry about things, focus and just get on with the work, easier when he was younger, less comparisons (no internet maybe to do with it?)
  • Challenging aspects of work - End up surprising yourself with what you can achieve with your work, better than what you thought
  • How to get into industries - Before internet less competition, lucky to start out on comics aged 15 through people he met, had no artistic background with family to help. Put your work out there/ you can’t expect it to come to you if you have nothing, takes time to get better and get work, can’t be complacent have to put in the hours, start small/ have another job, have to love drawing, look at other stuff/ have a open, curious mind.
  • Getting inspired - Big mistake to be hung up on style, don’t worry about it, the story is what is important to how to create the work. (I think it is just about being true to you or what certain colours/textures etc. you like using)
  • References ?? - Uses references, photographs/ finds stuff to refer to, you need to know what something looks like to make the drawing work, end up falling back on bank of same poses/ compositions.

Take Away Points

I wasn’t sure what to get out of this talk but it was definitely interesting and I have learnt stuff from it. Comics have been something that I have never read but I think there are aspects of them that I can relate to. The general idea of compositions and storytelling within them are what I am inspired by from them, as well as the more illustrative comics that using interesting textures/ colours. My only interest with the superhero side of comics is probably watching the Batman animated series as a kid. I feel that comics have developed into the video game world where you can actually play out the action elements, like I remember playing the Halo, Fable, Elder Scrolls and Timesplitters franchises and you sort of take on the role of the characters by taking them through the story.

An Audience with Lucy Hadley and Vince Waldon

3/4/2021

 
On the 4th of March 2021 our university held a talk with illustrator Lucy Hadley and graphic designer Vince Waldon, both graduates from the university.

Lucy Hadley 

  • Self publishing a book - Had to research into how to do so herself. Found that publishers wouldn’t really accept work unless through an agency. Useful book Children's Writers' & Artists' Yearbook 2021 . Published book herself using Mixam printers with a small run, sold through website, didn’t use an ISBN though if selling through third party would need the book to have one. Had to organise the layout and designs herself.
  • Agencies - Was approached by an agency to join, sold work through galleries/shops happy working that way, agency offers her to do more of the work and they show your work to clients/ deal with the commissions/money side.
  • Social media - has accounts but not a full user of it. Understands it’s benefits and audience engagement being important. YouTube account was for fun, using a printed product/drawings and film to make meaningful conservations/ connections. Continued with it after getting requests from schools that were following along.
  • MA Creative Practice - enjoyed it, a continuations of exploring her work. Studied part time, allowing for more time to delve/ focus into a project, reflect on current practice.
  • Lockdown - good/bad days, biggest change always has 101 ideas doesn’t know what to focus on, looked into pattern design, repeat patterns, William Morris.
  • Approaching clients - have self belief in your skills and the bravery to put work out there, just do it!
  • Seeking opportunities - look for art directors, approach small/ medium businesses to sell work. Make contact with them, follow up continue building a relationship with them, ongoing conversations, send samples?
  • Communicating with clients - talk them through your decision making process on what they have said to you, explain why you have done what you have, be helpful not judgemental.
  • Saying no - fortunate to not have had to do so, worked with similar like minded client.
  • Commission prices - ask what their budget is, will impact your quotes, if you really want job will you do it for cheaper? The AOI are useful for pricing and contracts.

Vince Waldon

  • Social media - uses it, looks into insights sometimes, posts at lunchtime/ 5pm. More thoughtful content helps, has some personal life aspects but because he connects with local businesses it helps to get people to know him better.
  • Eco/ ethical side - slightly more pricey products but clients understanding and it is becoming more important.
  • Advice for students - stay keen, keep researching/ reading, don’t stagnate, you aren’t better than your job/ it isn’t the only thing  in your life, if you get more work charge more, don’t under price yourself.
  • Lockdown - lost job, started up own studio, made own projects to keep busy.
  • Approaching clients - be confident in your abilities, ‘I can do this’ not in an arrogant way but that you can do you job, even if you don’t meet all the requirements you can still offer good work.
  • Seeking opportunities - through recommendations/ references from other people you have worked with. Having the persistence to keep trying when getting rejections.
  • Communicating with clients - give them something they can relate or understand, a common point of examples, putting across the brand voice/message. Talk with them professionally and calmly.
  • Saying no - only recently had to being self employed, was asked for a job, sent price, they said they could get it cheaper, replied saying he doesn’t have he time for it.
  • Commission prices - started with undercharging, raised prices as he got more jobs, hourly fees less likely to be can be changed a lot, a rounded fee is more specific and set on. 

Take Away Thoughts 

I have been following Lucy’s work for a while now and it was nice to hear her perspective on the illustration industry and journey into printing a book. I was also aware of Vince’s studio through Instagram and the points he made about not undervaluing yourself in abilities or pricing is something I think is really important. I definitely feel the area I struggle with most is confidence, like if I need to ‘act’ like I am then I will do so, but it is difficult to constantly believe that I could fulfil a career of being an illustrator and that my work is even good enough to sell/ be commissioned for. So it is something I am trying to get better with and not worry about.

Looking into Illustration Agencies

11/19/2020

 
It wasn’t so long ago when I found out about agencies for illustrators and never really knew it was a thing. So it something that I have started to look into and see what they are about.

Agencies 

As one of the leading children's illustration agencies in the world, Plum Pudding Illustration Agency is known for being one of the most dynamic, passionate and ...

Artist agency representing children's book illustrators

USFOLK IS AN ILLUSTRATION AGENCY BASED IN BELFAST. WE BELIEVE NO ONE KNOWS THE INS AND OUTS OF THE ILLUSTRATION INDUSTRY QUITE LIKE US(FOLK)!

TOP 15 ILLUSTRATION AGENCIES IN UK

The Central Illustration Agency, or CIA, is an international resource for the very best in commercial art and motion graphics for the advertising, design and publishing industries

The Bright Agency. Bright is a collective of specialist agents, working across all areas of children's publishing, art licensing and illustration for design and ...

We are The Artworks Illustration Agency - this is what we do

Do I need to be with an agency?

No doubt there are illustrators who can have a career without any sort of agency, but I see having an agency as someone dealing with the aspects of emailing clients, contracts, etc, as a benefit as it frees up time to be able to get on with the creative work. I think being in an agency allows for more opportunities with clients, than if you were on your own. I remember being able to meet Claire Melinsky and she said it was through the agency that she was with that got her the job to illustrate the Harry Potter books about 10 years ago, as well as food packaging. With agencies you have to email and submit portfolios to try to join them, as well if they already have someone with a similar ‘style’ or approach to illustration they would be less likely to take you on. But there has been some illustrators found by agencies who end up joining, though it isn’t common. The Artworks Illustration Agency did a call out for graduates in 2020 to join them through the Startworks mentoring scheme, which a few illustrators I had been following ended up getting chosen for it, so that is something to consider if the agency does it again or if any other agencies do anything similar. I think I am considering trying to join an agency, but at this stage I need loads more work and understanding of what it will entail before doing so.

How to get an illustration agent – and how to keep one

How to Get Your Work Noticed by Illustration Agents

Looking into Freelance Illustration

11/15/2020

 
I see freelance as exactly what I want from a career in illustration. To be in charge of when I work, being able to work from home, having freedom to an extent, definitely seems like the dream. Having parents that are self-employed has led me to understand that it isn’t all perfect and you really do have to be self driven to get the work done, sometimes you have to work every single day just to get money in, even if you can’t be bothered or are ill. You have organise your money, or get an accountant (at a cost!) to do part or all of it. You are your own boss basically, and to be able to plan my life without being told by someone else what time I have to work or when I can have holidays without little or no choice, is honestly what appeals to me as a freelancer. Obviously being self-employed as an illustrator means a regular income is not guaranteed, unless you are getting enough work to make a living, so there are many who have another job on the side to have a steady amount of money coming in.

YouTube Freelancing Advice

Freelance Illustrator Blogs

Freelance advice Archives - Marloes De Vries | blog

If you're an illustrator or just have a passion for drawing, you've probably been there: you're in an art supply shop filled with the most lucious sketchbooks. But what sketchbook should you get? Depending on what you want to use it for, and what...

Essential tips on how much to charge for your freelance work

MONEY TALKS - Katie Chappell

MONEY TALKS - Kristina Gehrmann

Money Advice and Patreon

Frannerd has a bunch of videos where they talk about pricing and how to make money as an illustrator. Also quite a few creatives are using Patreon as an income source, by offering content to people for a set amount of money each month, though it usually benefits those with a larger following, as more people will likely pay for extra content.

Examples of Patreon Illustrators

Patreon - Frannerd

Patreon - Leigh Ellexson

Patreon - Jamie Green

Patreon - Melina Illulina

The AOI Business Masterclass

10/28/2020

 
On Tuesday 27th October, Rachel Hill from the AOI (Association of Illustrators) gave a business Masterclass aimed at informing illustrators of how to making a living out of creating illustrations. It was very helpful and insightful, with a lot of the information either new to me or I had a vague idea about. I will go over my notes here to give me a place I can come to in the future when needed!

Self-Promotion 

Online Portfolio:​
  • Let your work do the talking, keep it simple, clean and clear for the viewer.
  • Only include work you are proud of/ want to be commissioned for.
  • Have it curated/ tailored to suit the work you want to be doing.
  • Keep your best work at the top.
  • Make it look like you are an illustrator not just a student.
  • Functionality important, fewer clicks make it less time consuming for viewer.
  • Work on all electronic devices.
  • Simplicity of number of pages, categorised well.
  • Landing page as your work portfolio.
  • Contact page simple, email or agency contacts.
Sourcing Clients:
  • ​Pitch yourself as an artist of quality.
  • Focus on personal projects to show what you can do.
  • Study the industry and find where you fit in, be ambitious!
  • Contacting client, be direct, simple. Personalise, not just sir/madam. Be warm/friendly. Website link, low res JPEG’s.
Managing Finances:
  • ​​Register with HMRC as self-employed, as soon as possible after first commission.
  • Income tax applies over £12,500, including other work.
  • Keep all incomings and outgoings up to date.
  • Have a separate business account.
  • Keep all contracts with clients and receipts for expenses (sort then into categories).

Social Media

General points:
  • Today it is the widest form of promotion, free and used by majority of people all over world.
  • Can be a community, connect with other creatives, they may invest in you.
  • An extension of website but more up to date, more persona/ blog aspect to it.
  • A possibility of of being found by clients = commissions.
  • Some projects might not be able to share on the platforms = contract terms.
  • In the end it isn’t about likes/follows (they might help to an extent), it is a place to post and share experience/ work.
Platforms:
  • Twitter - Opportunities for commissions, clients might call out for illustrators, keep it professional.
  • Instagram - vary content (sketchbooks, series’s of images, time lapses), use of stories, need to be more consistent, engagement with followers and other artists, only use DM’s for casual not business, insights to understand how your posts are performing.
  • LinkedIn - an online CV, connect with clients, can contact them through this media, also able to post on there.
Do’s and Don’ts:
  • Do - be consistent, engage with a community, make it your own, take a break if needed.
  • Don’t - DM art directors directly, not too personal, be only in it for likes/follows.

Copyright and Your Rights 

Copyright:
  • ​You own the work itself, 70 years after death it enters the public domain.
  • Depending on the contract you may own the art itself, but cannot reproduce it.
  • It is the image itself, not the style/idea that you can claim ownership of.
  • Intellectual Property Right that protects your work.
Copyright Assignment:
  • ​When the copyright holder sells/ transfers ownership of the copyright to someone else.
  • Selling your work meaning you no longer own it is corrosive to the industry, strongly advise against it.
  • The money offered would not be the actual value of the work.
  • You then lose control of it and they can use however they wish (against your morals, they receive all profits).
Moral Rights:
  • They are automatic to yourself.
  • In contracts be aware of them trying to remove your moral rights.
  • You have the right to be correctly credited for your work.
  • Right of Paternity - being identified as the creator of the work, recognition.
  • Right of Integrity - not be subjected to derogatory treatment, client can’t change your work.
Infringement:
  • Infringes on your work, someone benefiting from your work without your permission.
  • It is illegal, charge them for profiting off of your work.
  • Protect your work by using low resolution images online, name on the file.

Contracts

Types of Contract:
  • Written down, more official/professional, all terms agreed so everyone happy!
  • You have to negotiate, client will always make it in their favour.
  • Exclusive - only the client can use the work.
  • Non-exclusive - both you and client can sell/use product at same time.
  • Silent agreement - client doesn’t have to sign, you have to make sure they say yes to make it legally binding.
  • Usage/rights - make it specific to what exactly the client is using the work for.
Benefits of Contracts/Licensing:
  • Evidence for possible disputes/disagreements in future.
  • Clarity, certainty and confidence in word, so everyone understands.
  • Payment, organised in instalments, one at start, middle and end of project, royalties.
Important Clauses:
  • Look out for - moral rights waiver, copyright assignment, irrevocable licenses (client might take your work without payment).
  • Crucial clauses - payment if cancelled or rejected, sub-licensing.
  • Sub-licensing clause -  if client/ publisher/ third parties make more income with your work then you will receive payment.

Negotiations

What it is:
  • Not a favour for a friend or family member.
  • You are a business offering a service.
  • You negotiate to a point where everyone is happy as they can be!
Fee Erosion Tactics:
  • Client will always offer the least they can, to start, so you have to haggle.
  • ”Can you give me a ball point figure?” - too vague, no number/quote without full facts of project.
  • ”What’s your day rate?” -  creative work is different to hourly/day pay rates, explain this to client.
  • ”We’re looking at 3 other illustrators” - not worth agreeing to, not a race, if they want to work with you they will!
W.E.B Pricing Technique:
  • W - what you want to get, opening quote, be ambitious but not overly.
  • E - what you expect to get, slightly lower than first.
  • B - what you better get, the minimum you are willing to do for job.
  • If none work walk away, not worth your time, don’t work for little.
Should I walk away?:
  • Can you negotiate the license/ contract terms?
  • Value your time, don’t go below your bottom line.
  • Do not be tempted by exposure, it doesn’t pay, it isn’t just a hobby, unprofessional.
  • Do not close door on future work with that client, be honest but pleasant. 

Licensing and Earnings 

General Points:
  • ​What area is the commission? - finance, fashion, education, editorial, publishing, etc.
  • Audience? - Niche market, generational, gender specific, high end, cultural.
  • A bigger client should charge more for your work.
  • Potential budget? - advertising, design agency involved, any production?
  • Value of product? - retail price, is it just a small illustration or number one campaign for client/company.
  • Renewing license if work successful, 60 - 70% of original payment, remind client of renewal just in case!
Additional Fees:
  • ​Day rates may be applicable to mural installations, live drawings, site specific work.
  • Additional amendments for extra illustrations done or sample work.
  • Travelling for research or to the site for the work.
  • Graphic design for typefaces, layouts.
Areas of licensing: 
  • Editorial - quick paced, fast turnaround time, short licensing durations ( one month, single use), more rigid, upfront fees.
  • Publishing House - upfront payments, royalties when published + small net profits, house takes a %.
  • Self Published - Always flat fee, license shorter period, be cautious if approached by author.
  • Advertisement - lucrative, fewer opportunities, worldwide license, broad usage (posters, billboards, print), short license.
  • Corporate - visual assets for client, more practical, reports, charts, website visuals, social media.
  • Products & Packaging - possible range of products, high/ low retail, 5 years average license, coverage of design.
Earnings:
  • Consider outgoings as business - rent, studio, internet, phone, computer, software, materials, etc.
  • Living wage £18,700 minimum per year.
  • Freelance wage £20 - 25 k per year.
  • Editorial £20k, Advertising £35k, Publishing £25, Products/Packaging £22k, Corporate £25k.

Take away points

  • Research clients you want to be working with.
  • Work on personal projects, they are the work you want to be payed for.
  • Be business savvy and professional from the get go.
  • Take control of your career, don’t wait to be found!

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