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An Audience with Frances Moffatt & Nick Holmes

4/22/2021

 
On the 22nd of April 2021 the university held a talk with illustrators Frances Moffatt and Nick Holmes. Both have been involved with education, Moffatt is known for fashion/lifestyle/publishing illustrations and Holmes has done a variety of work such as advertisement/film/editorial/publishing.

Frances Moffatt 

  • Opportunities - Reiterate same as Nick, when you start out you just need one/two clients to get work coming in, used Artists & Writers book to find clients to contact through email/telephone/mailed postcards, don’t expect to hear back, had maybe a 2% reply rate, other clients may keep you in mind get back in contact years later.
  • Social Media - not fully into it, better to have other media like Twitter/website not just one, don’t expect/wait to be found this way need to email clients to make yourself known that way.
  • Self Authorship - some published books started out on Kickstarter, self publishing more accepted/available to do now or a way into publishing, have a level of professionalism and find your creative voice, be defined about what your work is and aimed at, be specific to what work you want to get.
  • Client Work - previous contacts can ask you do work for them, accept projects you might have not originally considered can learn from it, but also don’t scatter everywhere, have a niche that you fit into but can branch out to other work as well. Your portfolio is important to showing to clients what you can do, if you don’t have a certain type of illustration in it they will assume you can’t do it when maybe you can, it lets them know what you are capable of doing. 
  • Negotiating - at the start was just grateful to get work so said yes, if accepted too low ended up being resentful, has an agent but left after a year not enough money coming in, a day rate helps, don’t be paid under minimum wage. You don’t have to take every job if you can be stable financially, have a part time job/keep outgoings low/multiple incomes so you can say no to poorly paid work, have a five year plan and give yourself time to establish yourself. Editorial is low pay at start, publishing the same, only when you start getting a name for yourself, advertising is better pay.

Nick Holmes

  • Opportunities - some out of nowhere, making yourself known to others, right place right time, just be pleasant to work with, people will gravitate towards you, small things can lead to bigger work, work hard at the beginning to hopefully pay off and not have to chase for work.
  • Social Media - be aware of mental health, use it in a way that benefits you, Instagram more up to date stuff shows how quickly/effectively you work, don’t apologise for not posting. Twitter good for discussion, not as image based, show your personality, more opportunities for interaction on Twitter.
  • Self Authorship - have more self directed work to keep you moving, don’t stagnate, people use Kickstarter to self publish work or passion projects, you have to grow your work organically and build up a brand. Kickstarter- have to plan, know costs/shipping it is hard work, mostly international sales, know what people want from the work/project.
  • Client Work - need to be convinced/faith you can do the work and be able to work with you in a professional manner, who you know does help, advertisement biggest payer but takes a lot of work, can be exhausting.
  • Negotiating - know your worth, don’t be undercharged, go higher and be confident with it, if they offer too little project not worth your time anyway, AOI again can help with aspects of this.

Take Away Thoughts 

Like with the previous talks getting work is about putting yourself out there and going direct to the clients, they are unlikely to just find you through a website or social media no matter how many followers you have. Also I found it interesting how they spoke about how it just takes a few projects to lead to more work and how it is important to have an income coming in so you can say no to low paying work and to not feel bad about it.

Freelancing in a Web Based World with Jamie Green

4/21/2021

 
On the 17th of April 2021, INKFEST Chicago run by ISG Columbia held a talk with illustrator Jamie Green. Green is someone I have been following for a good number of years now and they have been able to use their presence online to create a career for themselves straight after graduating through hard work.
  • Journey - Used flipnote hatena on DSi (I absolutely loved using this when it was active) , deviantart in early days to post work. Time at art school explored everything they could, took any opportunity they could find. But looking back put too much pressure on themselves, wished they had been easier on themselves and not be expected to pick one thing to do. Yet is fortunate for how things have worked from that. Realised you don’t have to pick and stick with one creative path, you have time to try anything your curious about because life is unexpected. Thought that they would be working for an Ad company, saw it as what a career felt like after doing an internship at the art school. Was applying for these types of jobs then COVID happened and threw a wrench in this and graduation. So ended up deciding to go freelance, was able to do so with following on social media, then contacted to join an agency so said yes and has led to doing book Illustrations.
  • Growing Audience - Has been present on the internet since they were 12, and has moved from platform to platform to post work. Voice = what is unique to you, identify and brand yourself, be authentic, audience “listen when they see your sound”. Algorithm = it does have an impact/ increases engagement, but can put pressure/ stress/ anxiety on mental health, don’t do it it if not able to efficiently use it, have to find the balance using it to benefit yourself not to make you feel worse. Trends - use drawing challenges/ drawtober/ huevember etc. to try out new things, find other artists through hashtags, in turn they can find you, be creative in what you post, people like memes/ current shows/films etc. Luck = honest truth, it is random who gains a following, just use social media as a space to enjoy. Recently has dropped off Instagram a little bit, there is too many widgets, feels like a chore to post and keep up with posting every few days, in position to do so however with following and work.
  • Patreon - truth you need to have a following/ prior audience, but don’t be discouraged. Tailor it to what the audience want, interact with them, it is gives them a look into your personal life/thoughts, stuff you wouldn’t show on social media for free, it is an extra source of income, don’t be anxious about adjusting/ changing things with the tiers it needs to suit your needs.
  • Agent - initially considered it with Ad agencies, found links to agents through other illustrators, left behinds (physical fold outs/ business cards) at places visited. Was found by Chad Bekerman through SOI competition work, but had no book Illustration examples in portfolio so had to create some, don’t make it hard for the clients/agents to figure out what you do as an illustrator. Did have client work in portfolio but no book work, had to learn about it through own experience like scenes/ environments/ storytelling, composition is like a moving film. Make your portfolio professional, set your own projects for what you want to do if you have no client work it isn’t essential to have paid work. Emails are good but can get lost, so brand them, make it different from others, set yourself apart from everyone else in the mosh pit to come out on top, physical things can help in this way if you are able to.
  • Freelance - at start schedule was all over the place so takes time to figure out a realistic way to work, sleep schedule important, works 6-7 days a week but averages 30 - 45 hours a week, depends on workload, can leave things last minute to have pressure to do it/ last minute decisions otherwise would have second guessed, but that doesn’t mean you should! Still don’t feel like they are working enough at times just want to play Stardew Valley or do something else. Balance is key, do work but leave time for fun stuff too, have business hours, don’t respond outwith them, switch projects up so it doesn’t seem to drag on. Can be isolating working freelance, going to cafes to work helps with that.
  • Motivation - try and boost your confidence, do what you love to draw/make, go for a run or walk, silly little things, authenticity is important, there are days of feeling crap/ not getting work done just take a break, do something else. Set goals/ deals with yourself, doesn’t always follow them. Can be an endless cycle of comparing ourselves to other. Has life goals rather than works goals, focus on that spirit/ side of life, they dream of having a farm with some chickens (yeah I want that in life too to be honest!)

Take Away Thoughts

Green is someone who I have seen constantly grow and learn from everything they could find. They have always been open to new things which I think is important as a creative, it can get dull or too consistent if you do the same thing all the time, and you can’t learn from what you already know. It took them over ten years to get to where they are now from using the internet as a way of showing their work and it paid off in the end for them to do what they have done. We may be the same age and it can be hard sometimes not to compare myself to them in terms of what they have achieved, but I think there are so many paths in being able to make a career out of illustration I just need to continue on my own and take any advice I can get on board to get where I want to be, hopefully! Social media has been key to them getting noticed and I am just wanting to use it as something to post work and not worry about analytics things too much,

An Audience with Hazel Mason and Rachel Tunstall

3/18/2021

 
On the 18th of March 2021 our uni held a talk with graduates Hazel Mason and Rachel Tunstall who both have worked with editorial clients.

Hazel Mason

  • How long after graduation to get work - had small magazine/ editorial commissions soon after, lucky to be followed up by client from London graduates exhibition.
  • Portfolio development - through spec work, self based work helps you develop, picked a book not already illustrated and do work for that.
  • Getting clients - looked at other illustrators what clients they are getting/ portfolio, commissions from Instagram was contacted by the clients this way.
  • Approaching clients - Nothing came from physically sending out samples/ examples of work, emailing 4 - 5 low res images, be direct not vague, go to the editors/ publisher names more personal.
  • Working with clients - send initial 3 ideas/ thumbnails, gravitate towards the one you want to do, confirm it then start work. Be polite, if known them for 2-3 years can be less formal as friendship develops, figure it out after awhile.
  • Pricing - Work part time 3 - 4 days a week/allows time to do freelance work. With clients set prices so figure out hours + minimum wage + £10ish, go higher so they bring it down less, be appropriate with pricing for the client so smaller business less money, bigger client means more, some clients have added more money to initial proposals.
  • Agencies - not looking for one, getting by with client work, would rather build up a portfolio then look for a better agency to join rather than an agency that is not suited for your work.
  • Social Media - post later on 6 - 8pm, important to get engagement in first hour = Instagram, store online small, do it from home if you can afford to.
  • Kickstarter - wanted to print more than what she could afford, easy to fulfil an end product, had help with packaging and bulk bought envelopes, printed out addresses on stickers, be prepared for it.

Rachel Tunstall 

  • How long after graduation to get work - took 6 months for first paid commission, wasn’t happy with work so built up portfolio then sent to clients.
  • Portfolio development - found articles to create work for, improve on it when you can, Olly Hurst example?
  • Getting clients - looked at other artists on social media, what clients they were creating work for, track them down email the editors etc.
  • Approaching clients - Nothing came from physically sending out samples/ examples of work, email every 3 months, check out Sonny Ross contacts list layout use it to file who you are contacting/ want to contact. Email be keen to work with them and their themes, be specific in what you say/ brief but approachable, say to have a look through you work, send examples.
  • Working with clients - Composition then colour then final, depends on client however, Shopify no colour rough because of time scale/ deadline, if any major changes just check in with client. 
  • Pricing - Works another job, no option for changing price in editorial, either yes or no, they have a set budget. Want to get into publishing, just have to find time to make work for it. International pay better, American clients easier to work with.
  • Agencies - was getting representation unsure of it, nothing coming from it. AOI was useful to begin with but stopping the pricing structure help, no longer that useful. 
  • Social Media - found Twitter more useful to connecting with people, posts better in evening, LinkedIn not received any work.

Take Away Thoughts

It was insightful hearing from both illustrators and how they have managed to start their careers in getting client commissions not that long after leaving uni. Also it has put in perspective in how they still have part time jobs even thought they have illustration work coming in, something I think is important to have as having a job gives you an income when you might not have client work yet or at a certain time. Also they are getting work through contacts/ emailing themselves rather than being with an agency, as they are learning how to communicate and balance their own work/ pricing.

General Finds

3/12/2021

 
Here are some articles/videos etc. that I have found recently and maybe don’t fit into one subject, but apply to general aspects of Illustration.

Articles/ Podcast

Know your worth: How to negotiate fees and master money chat

Taaryn Brench: Overcoming adversity & craving variety

“I don’t want my art to be good or bad, I want it to be me.” My interview with Rebecca Green

Ten key tips that will help you get ahead as an illustrator

Legend of Live Illustration, Katie Chappell

Rebecca Green On Staying Inspired As An Artist

Videos

Clients I Want To Work With

12/11/2020

 
When I think of what kind of clients I would like I straight away think of publishing places, but what other clients do I think I might be able to work for? I will put some links to clients here that I would want to complete work for. 

Clients

Penguin

National Museum Of Scotland

Beamish

Derwent

Spring Fling Open Studios - Scotland’s Premier Art and Craft Open Studio Event

Floris Books

National Galleries Of Scotland

Royal Botanic Garden Edinburgh

Faber-Castell

YWCA Scotland The Young Women’s Movement

Having done some research into clients I kind of have a better idea of who and what I want to be working on. With publishers for books and literature related work, illustrating covers and Illustrations within the books. Also I think it would be interesting to have work for art material clients in terms of illustrating for the packaging or promoting their products. I think I would like to do illustrations for museums, galleries, visitor gardens or historical sites, either promotional or informational illustrations for their websites or for on location use, maybe even work for their gift shops, such as books, postcards etc. Creating promotional illustrations for events like Spring Fling would be something else I would consider doing. Also having clients like YWCA Scotland is something I would want, being involved with clients that have positive goals and intentions is what I want to do as an illustrator, not work for brands/companies that don’t consider equality and human rights. I definitely would prefer working for clients that are aware of how they are making their own products, how they are contributing to society and not giving in to cheap labour or fast fashion as examples. Yet with bigger brands come bigger pay, so if I was offered work for a well known client I would have to assess if I can work with them or not.

Finding Clients

8 ways to find work as a freelance illustrator

Blog - anoosha syed

How to find clients as a freelance illustrator/artist

Avoiding nightmare illustration clients with Mary Purdle

Looking into Freelance Illustration

11/15/2020

 
I see freelance as exactly what I want from a career in illustration. To be in charge of when I work, being able to work from home, having freedom to an extent, definitely seems like the dream. Having parents that are self-employed has led me to understand that it isn’t all perfect and you really do have to be self driven to get the work done, sometimes you have to work every single day just to get money in, even if you can’t be bothered or are ill. You have organise your money, or get an accountant (at a cost!) to do part or all of it. You are your own boss basically, and to be able to plan my life without being told by someone else what time I have to work or when I can have holidays without little or no choice, is honestly what appeals to me as a freelancer. Obviously being self-employed as an illustrator means a regular income is not guaranteed, unless you are getting enough work to make a living, so there are many who have another job on the side to have a steady amount of money coming in.

YouTube Freelancing Advice

Freelance Illustrator Blogs

Freelance advice Archives - Marloes De Vries | blog

If you're an illustrator or just have a passion for drawing, you've probably been there: you're in an art supply shop filled with the most lucious sketchbooks. But what sketchbook should you get? Depending on what you want to use it for, and what...

Essential tips on how much to charge for your freelance work

MONEY TALKS - Katie Chappell

MONEY TALKS - Kristina Gehrmann

Money Advice and Patreon

Frannerd has a bunch of videos where they talk about pricing and how to make money as an illustrator. Also quite a few creatives are using Patreon as an income source, by offering content to people for a set amount of money each month, though it usually benefits those with a larger following, as more people will likely pay for extra content.

Examples of Patreon Illustrators

Patreon - Frannerd

Patreon - Leigh Ellexson

Patreon - Jamie Green

Patreon - Melina Illulina

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