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The client Eden River Brew Co. set a brief for their new line of soft drinks cans.
They wanted the designs to be fun, colourful and marketed to all ages.
I thought about a general idea of exploration/ adventure, tying in with the range of landscapes, nature elements in Cumbria, Yorkshire, Northumbria and surrounding areas.
I also thought about how they wanted this range to be separate from their alcohol based line, so came up with ‘Tastes of Tarn’ for the name of the soft drink line, to tie in with the northern roots of Eden River Brew Co.
This project was for university, so it has not gone to print and be sold as packaging.
They wanted the designs to be fun, colourful and marketed to all ages.
I thought about a general idea of exploration/ adventure, tying in with the range of landscapes, nature elements in Cumbria, Yorkshire, Northumbria and surrounding areas.
I also thought about how they wanted this range to be separate from their alcohol based line, so came up with ‘Tastes of Tarn’ for the name of the soft drink line, to tie in with the northern roots of Eden River Brew Co.
This project was for university, so it has not gone to print and be sold as packaging.
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