Eden River Brew Co. Project
The client Eden River Brew Co. set a brief for their new line of soft drinks cans.
They wanted the designs to be fun, colourful and marketed to all ages.
I thought about a general idea of exploration/ adventure, tying in with the range of landscapes, nature elements in Cumbria, Yorkshire, Northumbria and surrounding areas.
They wanted the designs to be fun, colourful and marketed to all ages.
I thought about a general idea of exploration/ adventure, tying in with the range of landscapes, nature elements in Cumbria, Yorkshire, Northumbria and surrounding areas.
Initial sketches for the designs and logo.
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Design 1
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Another design idea I thought might be interesting to tie in with idea of exploration.
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This design stills needs to finalised and finished.
Design 2
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Design 3
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Even though I liked my first concept for this design, it needed to change composition wise to fit with the other designs.
Design 4
Even though I still need to fully finalise the Dandelion and Burdock design, I am quite happy with how this project turned out!
I wanted the illustrations to capture a sense of story that creates a northern feel and used as much space on the can as possible so the illustrations are interacted with by moving the can around. I used colour schemes that represent the drink to an extent, which I believe to have added to them standing out as if they were on a shelf in a shop.
I wanted the illustrations to capture a sense of story that creates a northern feel and used as much space on the can as possible so the illustrations are interacted with by moving the can around. I used colour schemes that represent the drink to an extent, which I believe to have added to them standing out as if they were on a shelf in a shop.
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